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Crushing Social Media in the Library World (or whatever world you live in!)

Bookmark this Session

Taking a Facebook community from ho-hum to awesome can be an overwhelming task. Larissa has taken the BWG Library’s Facebook page from a place that just puts up posters to a hot spot of community chatter and engagement. Sharing her key learnings from the past two years, Larissa will share the… (**drum roll**)

Top 3 things you can do to grow your online community

1) Plan for online success
a) Editorial calendars and scheduling tools
b) Finding ideas that are gold for YOUR community
c) Resources (Consistency through scheduling, Canva, Ripl, Legend, experts)

2) Plan for IRL success: Relationship building as a tool for online community building

3) Plan for no success: When and how to course correct

Key Take Aways

  • How to schedule effectively to ensure consistency
  • How to move beyond what you want in order to deliver what your community wants
  • How to make your content creation easy
  • How to develop IRL relationship without being creepy
  • How to cry into your pillow...no, wait...how to turn low numbers into opportunities for course correction and even bigger growth!
Beginner Social Media & Marketing Session
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