What do you expect your listener to do if you tell them you are “going to take a break”? Go away? Find a way to skip that hard-earned mid-roll spot? There are no breaks in podcasts. Just as in radio, the spots — pre-roll, mid-roll, etc. — are strategically-placed critical elements of programming because they’re necessary to the survival of your show. How can you write more effectively to set up into the pre-roll and return cleanly? There’s a way to do it without making the spot seem like an interruption to your show…to maintain the flow. We’ll also consider how to handle credits, look-aheads, and “last time on…” tools to help keep your listener engaged.
Key Take Aways
- Why we should never hear the term "break" in a podcast.
- How to set up to a mid-roll spot.
- How to return from a spot and advance the show.
- The value of the look-ahead.
- How to wrap up a show and make the credits necessary listening.